Choosing and optimizing advertising”

Eye-tracking research

The technique of eye-tracking makes it possible to record and register your consumers gaze and eye movements. Little Alice offers the possibility to test advertisements on effectiveness and appearance with eye-tracking among the target group. Pre-testing advertisements will improve brand experience, increase brand reach and raise brand awareness and visibility.

  • Improve effectiveness and appearance of banners, abri's, advertisements, billboards, direct mails and posters
  • We provide respondents from all target groups
  • Separate observation room for clients
  • The only testing method that is outcome-orientated
  • The latest Tobii eye-tracking technology
  • Heatmap & Gaze plots analysis
  • Testing available on location
  • Comprehensive reports and improved mock-ups

Before eye-tracking


End result


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