“Choosing and optimizing advertising”

Eye-tracking research

The technique of eye-tracking makes it possible to record and register your consumers gaze and eye movements. Little Alice offers the possibility to test advertisements on effectiveness and appearance with eye-tracking among the target group. Pre-testing advertisements will improve brand experience, increase brand reach and raise brand awareness and visibility.

• Improve effectiveness and appearance of banners, abri's, advertisements, billboards, direct mails and posters
• We provide respondents from all target groups
• Separate observation room for clients
• The only testing method that is outcome-orientated
• The latest Tobii eye-tracking technology
• Heatmap & Gaze plots analysis
• Testing available on location
• Comprehensive reports and improved mock-ups